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NJZ are putting on their denim and dancing shoes for Calvin Klein‘s spring 2025 campaign.
Directed and shot by Oliver Hadlee Pearch, the video features Hanni, Minj, Danielle, Haerin, and Hyein confidently striking bold and playful poses, capturing the essence of each outfit with a touch of effortless cool. Dancing to “Watch Me” by Biig Piig, they show off new Calvin Klein denim and trendy wardrobe staples for spring. Check out the video above.
The campaign immerses the group in a world of denim, amplifying their playful K-pop style with youthful outfits, showcasing their dynamic personalities. For the spring collection, denim jackets, jeans and Bermuda shorts are refreshed with updated fits and modern washes, including a laser-etched allover print featuring Calvin Klein’s iconic monogram logo. Styled throughout the campaign is the brand’s iconic underwear, revealing new bralettes and bikinis offered in a variety of bright seasonal tones.
NJZ (formerly known as NewJeans) models several pieces from the 2025 spring collection including an assortment of vintage-inspired logo tees, modern striped shirting and dark-wash denim help bring a relaxed, laidback energy this season. A few highlights from the release: an archive-inspired logo crest polo stands out for its minimalistic design; the 90s straight jean is a quintessential base for any outfit; lastly, the classic track jacket brings a high level of sporty spice to your wardrobe. Across styles, a sense of play breathes new energy into the season.
The Calvin Klein 2025 spring collection, featuring NJZ, is available now on the brand’s site here. Shop the K-Pop group’s campaign looks below.
Calvin Klein 90s Allover Monogram Denim Trucker Jacket