There’s no denying West Coast rapper AZ Chike had a remarkable 2024. After appearing on two of rap’s biggest releases with ScHoolboy Q’s “Movie” and Kendrick Lamar’s Hot 100 top 15 hit “peekaboo,” Chike announced on Friday (Feb. 21) that he’d be inking a deal with Warner Records, a mere two weeks after K. Dot rapped his bars on the Super Bowl stage.
“Everything was just aligned bro. Even right now, it’s so aligned [that] it’s kinda scary,” Chike tells Billboard.
Chike has been hard at work making music since 2013, getting his first taste of success in 2017 with “Burn Rubber Again.” The song accrued over 25 million plays on SoundCloud, and from there, he’s been steadily building momentum. Eventually, the hard work caught the attention of TDE and as Chike said multiple times in our interview, “the rest is history.”
“We are thrilled to welcome AZ Chike to Warner Records at such a pivotal moment in his career. As an artist who has built incredible momentum over the past year, Chike, who was brought in by our partner Tim Hinshaw, has already captivated audiences and proven his impact,” says Aaron Bay-Schuck, co-chairman & CEO of Warner Records in a statement. “His talent, vision, and artistry have set him apart, and we are honored to support and help bring his music to an even larger global audience.”
Chike is equally as excited and dropped off his latest single “Whatx2” on Friday to celebrate the news.
“Tim Hinshaw bringing me in at Warner and having a sit down with Aaron Bay-Schuck was the best decision I could have made following up all my current success,” he says. “I love how in tune they are with the culture and hip-hop. It feels like I’m supposed to be here. The stars are aligning and I’m happy they are a part of that alignment.”
Billboard spoke with AZ Chike about his new single, signing with Warner, and how he’s been doing since Kendrick’s electric Super Bowl performance.
Where were you when Dot rapped your “peekaboo” bars at the Super Bowl? How were you feeling?
I had rented out a house to go watch it with my close friends and family type sh-t and we didn’t know he was gonna do that. That’s the thing with this dude Dot, he always surprisin’. He’s got somethin’ up his sleeve, he don’t share the information and I’m close with a lot of people on his team, and every time something happens that’s surprising, he calls me right after, like, ‘yeah, I wanted to tell you so bad.’ He did the same sh-t when GNX dropped.
When did you first connect with TDE?
We wanted to follow in their footsteps and do the conscious rap, but L.A. wasn’t f–king with it, bro. So we just [rapped about] the life we actually live. The ratchet, street shi-, lot of bi–hes, money all this other sh-t goin’ on. We resulted to that and right hand to God, probably like four months after that, it took off.
How did you tap in with ScHoolboy on “Movie?”
[Akeem] called me like, ‘What you on?’ I was like, ‘I ain’t on sh-t’. He was like, ‘pull up to the studio right quick,’ he didn’t even tell me it was with Q. I pull up and it’s Q there and Q is just given’ me all these props. Letting me know he been seein’ everything. I spent like a week with him in the studio and for the first three days we didn’t even do no music. He was just feelin’ me out, givin’ me the homie treatment. I passed I guess! [laughs] It was dope.
How did you meet Kendrick?
Q FaceTimed me, and he never f–kin’ FaceTime’s me. I answer, he in the Double R with the stars on the ceiling. He’s like, ‘What you on? You around anybody?’ I’m like, ‘Nah.’ He like, ‘I just got off the phone with Dot. He wanna f–k with you. I just wanted to hit you up and let you know before I give him your number.’ Like, pause. But I had to keep my cool! That’s the thing with TDE, you don’t wanna be groupied out. That night, Dot text me. We say, ‘What’s the deal?’ in L.A. or, ‘Sta deal?’ He say, ‘Sta deal? This Dot.’ I pulled up on him and the rest was history.
Nothing’s been the same since.
Before Q and Dot hit me up, I went through something crazy in life where I was ready to crash. Last year, I was still one foot in, one foot out with sh-t. So I was f–ked up in the head about sh-t just ready to go a different way, and in a sense that sh-t kinda saved my life. God will take everything from you and give it back to you ten times. It was in a sense of that and, I still gotta tell Dot that cause that sh-t was crazy.
What’s next for you? Tell me about your new single “Whatx2?”
“Whatx2” is the fun record, just circling back to how I got here and just having fun and kicking things off before I get even a little crazier. Now I get to kick it into tenth gear. Now you’re gonna really see what’s going on on the music side. I am coming out with an album called No Rest For the Wicked. The goal is to release it in May. We dropping a video and a single every month leading up to it.
It’s game-time.
Yeah, this is just what I signed up for. As you see, I’m on go. I’m in every meeting, [and] on every e-mail. This is what I’m built for, and I’m not turning down no responsibility. I embrace the pressure.